PERSONAL WORDS
Thanks for stopping by. If we haven't met, I'm a veteran west coast copywriter and creative director with experience across b-to-c, b-to-b, from copywriting to strategy. My career has taken me to leadership roles at Deutsch in LA and Hal Riney in San Francisco, as well as penning award-winning work at 72 & Sunny, Saatchi & Saatchi, and Team Detroit. These days, I embrace a modern model—crafting work of all kinds for Rule of 3 Agency (my own gig) as well as driving brand impact with eMaxx Partners and still supporting big agencies as a plug-in sparkplug.
I often get calls for the “tough stuff," making it relatable to a specialized audience. Account experience? Well, let's see ... the list includes tech brands like Samsung, Apple, DIRECTV and HP, car companies like Hyundai and Ford, restaurant chains like Boudin SF and BJ's Restaurants & Brewhouse, and financial services clients ranging from Parametric Portfolio Partners (Morgan Stanley) to Lending Club. I've won my share of awards—including penning one of Adweek's Best Spots of the Decade— but I'm equally proud of the impact I've brought to today's emerging brands. My wife and I live in Marin County, CA. I'm a proud father of two great sons and an avid tennis player—if you want someone to hit with! Work good, tennis good—reach out!
Founder/Creative Director
RULE OF 3 AGENCY
2013-PRESENT
Senior Writer
72 & SUNNY, LOS ANGELES
2010-2012
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Freelance Copywriter/Strategist
STOLBERG CREATIVE
2003-PRESENT
SVP/Group Creative Director
DEUTSCH, LOS ANGELES
2005-2008
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SVP/Associate Creative Director
SAATCHI & SAATCHI
2001-2003
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SVP/Creative Director
HAL RINEY & PARTNERS
1996-2000