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Dogs Skateboarding. What better way to sell beer.

I've handled a lot of the scripting and production for BJ's Pint Class series of short-form documentaries. When it was time to tout the latest beer collaboration between Lagunitas Brewery and BJ's Brewhouse, it just made sense to lean into the name of the brew: Cool Tricks. The brewers were up for the fun and so we brought boards and a couple of dogs to the shoot.

BROADCAST

Six-Second and 15-second teasers pushed out across Social channels.

The two-minute episode delving into the cool brewing tricks the brewers brought to life.

SOCIAL

Our social effort involved the chance for beer fans to win their own Cool Tricks skateboard.

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