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There's good TV, there's better TV, and then there's DIRECTV
Before Netflix and streaming, there was simply cable vs. satellite. In that contest, there really wasn't one. DIRECTV offered more movies, more sports, more of everything and with better viewing resolution to boot. As Group Creative Director at Deutsch LA awhile back, I helped position DIRECTV as the ultimate in home viewing. We used the content itself to communicate our message in a long-running "4th Wall" Campaign.
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