Reinvigorating the classic blue oval.
Working on an American car brand is never a layup. There are so many preconceptions, so much legacy involved both good and not-so-much. I always enjoy the challenge and have contributed at Team Detroit over the years as well as for other car accounts, from Hyundai to Acura. The campaign below for Ford presented a lively effort to brand the Escape name and infuse it with a sense of adventure.