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Genesis: Need doesn't hold a candle to Want.

For a luxury car brand as expressive yet undiscovered as Genesis, standing out requires a modern aesthetic and spot-on emotional truth. I was fortunate enough to help capture that of the sexy GV-70 SUV while plugging in with the creative team down at Innocean in Huntington Beach, cA.  The launch film for the effort is featured here. Click the image below to view.

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Reinvigorating the classic blue oval.

Working on an American car brand is never a layup. There are so many preconceptions, so much legacy involved both good and not-so-much. I always enjoy the challenge and have contributed at Team Detroit over the years as well as for other car accounts, from Hyundai to Acura. The campaign below for Ford presented a lively effort to brand the Escape name and infuse it with a sense of adventure.

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