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A campaign anthem I was able to work on along with a talented team, beginning with a pitch at The Vitro Agency in San Diego, and continuing on to production after we won the account. Our premise centered upon the indispensable bond between people and their pets and Petco's role in establishing and strengthening our most important "co"-relationships. The film kicked off a broad-based branding campaign designed to differentiate Petco from the other big box pet stores.
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