We weren't curing cancer, just making it easier to live with.
And that's plenty all by itself. The Wig Exchange receives wigs donated by those who've beaten cancer, restores and refreshes them, and shares them with those still in the fight. To illustrate "a small thing that helps you get through a really big thing," we showed a "normal" of a young woman who just wants to be a kid. Posters featured at oncology centers and social rounded out the campaign.